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	<title>Eastwood Arts&#187; Web Work</title>
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	<link>http://eastwoodarts.com</link>
	<description>Web designer and developer in West Chester and Philadelphia Pennsylvania</description>
	<lastBuildDate>Thu, 29 Dec 2011 18:07:19 +0000</lastBuildDate>
	<language>en</language>
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		<title>Chester County Chamber of Business and Industry</title>
		<link>http://eastwoodarts.com/chester-county-chamber-of-business-and-industry/</link>
		<comments>http://eastwoodarts.com/chester-county-chamber-of-business-and-industry/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 18:06:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[crm integration]]></category>
		<category><![CDATA[custom post type]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[event registration]]></category>
		<category><![CDATA[google analytics api]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[php]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=214</guid>
		<description><![CDATA[Breathing new life into the Chester County Chamber.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>Re-launch cccbi.org with a fresh look and tons of new features for members.</p>
<h4><strong>Solution</strong></h4>
<p>The Chester County Chamber of Business and Industry is business chamber in Chester County, PA.  Worked with <a href="http://www.durkangroup.com/" target="_blank">Durkan Group</a> on this project.  They took care of design, content population and project management. From the design PSDs I based the majority of site on WordPress and built some administrative and ecommerce features in a separate application that runs side by side with WordPress.  We integrated the site with the chambers CRM (SBA) which allows site administrators to publish member and event data to the website.  Other important upgrades were:</p>
<ul>
<li>Event registration system</li>
<li>Member Dashboard where members can login and make edits to their profile page, publish member to member deals, submit news and view traffic data on their profile page and banner advertising</li>
<li>Banner advertising that integrates with Google Analytics for tracking traffic</li>
</ul>
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		<item>
		<title>Ocean City Kiteboarding</title>
		<link>http://eastwoodarts.com/ocean-city-kiteboarding/</link>
		<comments>http://eastwoodarts.com/ocean-city-kiteboarding/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 14:08:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[magento]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=184</guid>
		<description><![CDATA[New Name, Same Great deals over at OCKB.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>Merge two existing stores, Wetsuit Gear and Kite Gear, into one.</p>
<h4><strong>Solution</strong></h4>
<p>Ocean City Kiteboarding (OCKB) is an online store that sells kiteboarding equipment, wetsuits and drysuits for all sorts of needs.  Both of the previous stores I had setup on the <a href="http://www.magentocommerce.com/" target="_blank">Magento</a> ecommerce platform.  So this was a matter of creating a third store for OCKB and then redirecting the two other stores to OKCB.  Magento made this fairly easy especially when it came to redirecting old links to the new site.  Because of the shared CMS and product database that the Magento platform provides all the old urls are the same for the new site (no broken links yay).</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>NeoSport Wetsuits</title>
		<link>http://eastwoodarts.com/neosport-wetsuits/</link>
		<comments>http://eastwoodarts.com/neosport-wetsuits/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 21:56:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[custom post type]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[online catalog]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wordpress multisite]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=202</guid>
		<description><![CDATA[Last but not least of the Henderson brands.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>New look and feel, move it to WordPress Multisite (two other sites in the mix), product catalog, dealer search and Facebook app templates.</p>
<h4><strong>Solution</strong></h4>
<p>NeoSport Wetsuits is a division of the Henderson Sports Group. The site was on an old and outdated CMS and needed a total refresh. Design was created by <a href="http://www.neonmonk.com/" target="_blank">Neon Monk</a>. I was handed PSDs and took everything from there. WordPress Multisite ended up be a perfect platform as Henderson also has two other divisions, <a href="http://hyperflexusa.com/" target="_blank">Hyperflex</a> and <a href="http://hendersonusa.com/" target="_blank">Henderson Wetsuits</a>, with their own websites.  Custom post types in WordPress worked great for creating the product catalog and Series/Category matrix.  For their dealer search I created a separate application (runs under wordpress login) for them to manage their dealers across all divisions. Search part uses Google Maps API to geocode addresses and run radius searches.  I also made some WordPress templates so that promo pages could be created for Facebooks new iframe applications.  That way they can run promos that collect data (ex. constant contact forms).  Best part is that the client can edit everything themselves!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Hyperflex Wetsuits</title>
		<link>http://eastwoodarts.com/hyperflex-wetsuits/</link>
		<comments>http://eastwoodarts.com/hyperflex-wetsuits/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 21:41:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[custom post type]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[online catalog]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wordpress multisite]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=197</guid>
		<description><![CDATA[Wordpress Multisite ftw. Making it easy to manage content since 2010.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>New look and feel, move it to WordPress Multisite (two other sites in the mix), product catalog, dealer search.</p>
<h4><strong>Solution</strong></h4>
<p>Hyperflex Wetsuits is a division of the Henderson Sports Group. The site was on an old and outdated CMS and needed a total refresh. Design was done in-house; I was handed PSDs and took everything from there. WordPress Multisite ended up be a perfect platform as Henderson also has two other divisions, <a href="http://hendersonusa.com/" target="_blank">Henderson Wetsuits</a> and <a href="http://neosportusa.com/" target="_blank">NeoSport</a>, with their own websites.  Custom post types in WordPress worked great for creating the product catalog and Series/Category matrix.  For their dealer search I created a separate application (runs under wordpress login) for them to manage their dealers across all divisions. Search part uses Google Maps API to geocode addresses and run radius searches.</p>
]]></content:encoded>
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		<item>
		<title>Henderson Wetsuits</title>
		<link>http://eastwoodarts.com/henderson-wetsuits/</link>
		<comments>http://eastwoodarts.com/henderson-wetsuits/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 21:16:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[custom post type]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[online catalog]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wordpress multisite]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=192</guid>
		<description><![CDATA[Three sites one CMS. A whole new web presence for a NJ manufacture.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>New look and feel, move it to WordPress Multisite (two other sites in the mix), product catalog, dealer search and Facebook app templates.</p>
<h4><strong>Solution</strong></h4>
<p>Henderson Wetsuits manufactures dive apparel. The site was on an old and outdated CMS and needed a total refresh. Design was created by <a href="http://www.futuremandesign.com/" target="_blank">Futureman Design</a>. I was handed PSDs and took everything from there. WordPress Multisite ended up be a perfect platform as Henderson also has two other divisions, <a href="http://hyperflexusa.com/" target="_blank">Hyperflex</a> and <a href="http://neosportusa.com/" target="_blank">NeoSport</a>, with their own websites.  Custom post types in WordPress worked great for creating the product catalog and Series/Category matrix.  For their dealer search I created a separate application (runs side by side with wordpress) for them to manage their dealers across all divisions. Search part uses Google Maps API to geocode addresses and run radius searches.  I also made some WordPress templates so that promo pages could be created for Facebooks new iframe applications.  That way they can run promos that collect data (ex. constant contact forms).  Best part is that the client can edit everything themselves!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Peter Kate Shoes</title>
		<link>http://eastwoodarts.com/peter-kate-shoes/</link>
		<comments>http://eastwoodarts.com/peter-kate-shoes/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 21:59:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[custom post type]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[template]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=207</guid>
		<description><![CDATA[Boutique adds ecommerce to the mix without a huge price tag thanks to the Shopp plugin.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>New design, move to WordPress and make ready to sell products.</p>
<h4><strong>Solution</strong></h4>
<p>Peter Kate is a boutique in Greenville, DE.  Their site had been on a hosted ecommerce platform and wasn&#8217;t meeting their needs.  We opted to go with <a href="http://wordpress.org/" target="_blank">WordPress</a> combine with the <a href="https://shopplugin.net/" target="_blank">Shopp plugin</a> for ecommerce.  The Shopp plugin integrates easily in to a WordPress template and the client can add products, categories, promo codes and manage orders.  Design was taken from a template and then I customized it using some graphical elements supplied by the client.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Kramer Drive</title>
		<link>http://eastwoodarts.com/kramer-drive/</link>
		<comments>http://eastwoodarts.com/kramer-drive/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 19:01:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[custom post type]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[online catalog]]></category>
		<category><![CDATA[php]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=158</guid>
		<description><![CDATA[Fresh, hip, customized designs, superior customer service, striving for perfection.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>New design and faux ecommerce back-end.</p>
<h4><strong>Solution</strong></h4>
<p>Created new look and feel for kramerdrive.com along with a fully functional product catalog that allows customers to browse while dealers can login and submit orders. The ecommerce application is built along side WordPress.  Includes features such as tier pricing, related products, customizable product options (including user input fields) dealer search, product search, order management and store reporting. With some jQuery and ajax (using jQuery) laid over top, it is pretty sweet.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real estate made easy</title>
		<link>http://eastwoodarts.com/real-estate-made-easy/</link>
		<comments>http://eastwoodarts.com/real-estate-made-easy/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 15:18:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[custom post type]]></category>
		<category><![CDATA[online catalog]]></category>
		<category><![CDATA[template]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wordpress multisite]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=148</guid>
		<description><![CDATA[Move it to Wordpress, customize the admin, and setup multisite.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>Move current site to WordPress platform and re-design the look and feel of pyramidregroup.com.</p>
<h4><strong>Solution</strong></h4>
<p>Going off a template, the previous sites content was brought into WordPress.  I made heavy use of custom post types and metabox&#8217;s to enable the client to create highly customized pages.  WordPress&#8217;s multisite feature was use to create several small sub-sites on separate domains.  These are targeted to increase search engine visibility towards specific markets and regions.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your source for LBI rentals and real estate</title>
		<link>http://eastwoodarts.com/your-source-for-lbi-rentals-and-real-estate/</link>
		<comments>http://eastwoodarts.com/your-source-for-lbi-rentals-and-real-estate/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:56:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[lotus notes]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=144</guid>
		<description><![CDATA[A re-design for a current client that breathes life into their business including SEO rankings.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>Re-design the look and feel of ganderson.com and add new functionality to LBI rental and real estate listings.</p>
<h4><strong>Solution</strong></h4>
<p>Brought some of ganderson.com&#8217;s key features to the homepage (featured listings and rental search form).  Worked with <a href="http://www.durkangroup.com/" target="_blank">Durkan Group</a> to overhaul the layout of rental and property listings including making use of the Google maps api and Facebook.  Overall the revamp has brought new traffic along with happy customers and a happy client.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facelift for HAN IVF</title>
		<link>http://eastwoodarts.com/facelift-for-han-ivf/</link>
		<comments>http://eastwoodarts.com/facelift-for-han-ivf/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 14:30:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Work]]></category>
		<category><![CDATA[custom post type]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://eastwoodarts.com/?p=140</guid>
		<description><![CDATA[A fresh look delivers a better resource for potential clients.]]></description>
			<content:encoded><![CDATA[<h4><strong>Goals</strong></h4>
<p>Bring a fresh new look to <a href="http://hanivf.com/">HAN IVF</a> that works with their new print materials.  Make the site manageable by staff and Dr. El-Roeiy.</p>
<h4><strong>Solution</strong></h4>
<p>WordPress made the most sense to use for its easy content editing capabilities.  A couple custom write panels were used to facilitate adding testimonials and FAQs.  The design was brought to the table by HAN IVF.  jQuery was used for moving parts.</p>
]]></content:encoded>
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